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Market signal

693%

AI retail traffic

YoY growth during the 2025 holiday season

Adobe Analytics

51%

B2B buyers start in chat

Software buyers beginning research in AI chatbots

G2, Apr 2026

84%

Marketing leaders use AI to find vendors

Up from 24% in 2025 and 0% in 2024

Wynter, Jan 2026

83%

Zero-click risk

Reported for searches where AI Overviews appear

Industry synthesis

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