Anchor Text
The visible, clickable words of a hyperlink, which give readers and search engines a clue about the linked page's topic.
Anchor text is the clickable text of a link — the words a reader sees and clicks. Search engines read it as a hint about what the linked page is about.
Good practice
Use descriptive, natural anchor text that reflects the destination (“local SEO guide”) rather than vague phrases (“click here”). Keep it varied and relevant rather than repetitive.
Why it matters
Descriptive anchor text helps both users and search engines understand where a link leads, improving usability and context.
Related Terms
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301 Redirect
A permanent redirect that sends visitors and search engines from an old URL to a new one, passing along most of the old page's ranking value.
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Alt Text
A written description of an image in a page's HTML, used by screen readers and search engines to understand what the image shows.
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Backlink
A link from one website to another. Backlinks act as votes of confidence that help search engines judge a site's authority.