GEODATA audit template

• Important pages return HTTP 200 and the body is in the raw HTML.
• robots.txt allows the search crawlers, and a WAF rule does not challenge them. Technical AI bot checklist
• Those pages respond quickly and are not behind a login wall.

• The H2s are the questions buyers ask.
• About 40 to 60 words under each H2 answer it on their own.
• That answer sits in the top part of the page, outside any accordion.

• The pillar links to the cluster, and each cluster page links back.
• The cluster covers the core term, its subtopics, and the edge cases.
• A named author, their credentials, and a visible updated date are on the page.

• A specific number replaces a vague claim such as fast, trusted, or leading.
• The number has a date and a source a reader can open.
• A quotation is used only where a person or institution said it, and they are named.

The playbook cites Muck Rack for this: 84% of AI citations in that study came from earned media. Your own site is the smaller slice.

• An independent review, listicle, or trade article names the brand.
• A YouTube video or a community thread exists for the queries you care about.
• The facts also appear somewhere other than the brand's own site.

• Each tool description says what it does, which inputs it refuses, and when to call it.
• Parameters name their units. The description is more than "calculates an estimate".
• An agent can call the tool without reading a marketing page first. MCP guide

• You have a list of the commercial questions buyers ask.
• Brand mention rate, citation share, and query coverage are logged for that list.
• GA4 isolates AI referrals, and forms ask how the person first heard about you. AI search ROI template