AI Visibility (Share of Voice)
A measure of how present and prominent your brand is across AI-generated answers for your category, often relative to competitors.
AI visibility, or AI share of voice, captures how often and how prominently your brand appears in AI answers for the queries that matter to your category — frequently expressed relative to competitors.
Why it matters
A single citation tells you little; share of voice tells you whether you are winning or losing the category in AI answers. It reframes the question from “do I appear?” to “do I appear more than my competitors for the queries that drive revenue?”
How to track it
- Define your category’s key queries and your competitor set
- Measure how often each brand is mentioned or cited across platforms
- Track the trend and the gap to competitors over time
Practical takeaway
Share of voice turns scattered citations into a competitive scoreboard, making it easier to prioritize where to invest.
Related Terms
- Metrics
Branded Prompts
Test queries that name your brand directly, used to measure how accurately and favorably AI assistants describe you when they already know who you are.
- Metrics
Citation Rate
The frequency with which an AI answer engine cites or references your brand or content for a defined set of target queries.
- Metrics
Citation
A citation is a link an AI assistant attaches to its answer, crediting a specific URL as a source for what it just said.