Branded Prompts
Test queries that name your brand directly, used to measure how accurately and favorably AI assistants describe you when they already know who you are.
Branded prompts are the questions you send to AI assistants that mention your brand, product, or company by name — for example, “What does [brand] do?” or “Is [brand] good for small teams?” They measure what an AI says about you when it already knows exactly who it’s talking about.
Why it matters for AI
Branded prompts test the answer AI gives to someone in the consideration stage — a person who has already heard of you and is checking you out. The response reveals whether tools like ChatGPT, Perplexity, Google AI Overview, Claude, and Gemini describe you accurately, repeat outdated claims, or surface competitor comparisons you didn’t ask for.
Practical takeaway
- Accuracy — Confirm the AI states your category, pricing model, and key features correctly.
- Sentiment — Watch for hedging, caveats, or negative framing pulled from reviews or old content.
- Sourcing — Note whether the answer cites your own site or third-party pages you don’t control.
Branded prompts pair with unbranded prompts, which test whether AI mentions you at all when your name isn’t in the question.
Related Terms
- Metrics
AI Visibility (Share of Voice)
A measure of how present and prominent your brand is across AI-generated answers for your category, often relative to competitors.
- Metrics
Citation
A citation is a link an AI assistant attaches to its answer, crediting a specific URL as a source for what it just said.
- Metrics
Citation Rate
The frequency with which an AI answer engine cites or references your brand or content for a defined set of target queries.