Domain Authority
A third-party score that estimates how likely a website is to rank in search results, based largely on the quantity and quality of its backlinks.
Domain authority is a score (popularized by SEO tools like Moz) that estimates a site’s overall ranking strength, mostly from its backlink profile. It’s measured on a scale, with higher meaning stronger.
An estimate, not a Google metric
Important caveat: domain authority is a third-party tool’s estimate, not a number Google uses. It’s useful for comparing sites and tracking trends, not as an official ranking factor.
Why it matters
It offers a quick, rough sense of how competitive a site is — handy for benchmarking yourself against competitors, as long as you remember it’s an approximation.
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Anchor Text
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