Internal Linking
Links that connect one page of a website to another page on the same site, helping users and search engines navigate it.
Internal linking means linking between pages within your own site. These links help visitors move around and help search engines discover pages and understand how they relate.
Good practice
Link from established pages to important ones, use descriptive anchor text, and make sure key pages aren’t buried too many clicks deep. A glossary is a natural internal-linking hub — each term can link to related terms.
Why it matters
Smart internal linking spreads authority across your site, keeps visitors engaged, and helps search engines find and rank your most important pages.
Related Terms
- SEO Basics
301 Redirect
A permanent redirect that sends visitors and search engines from an old URL to a new one, passing along most of the old page's ranking value.
- SEO Basics
Alt Text
A written description of an image in a page's HTML, used by screen readers and search engines to understand what the image shows.
- SEO Basics
Anchor Text
The visible, clickable words of a hyperlink, which give readers and search engines a clue about the linked page's topic.