Search Engine Optimization (SEO)
The practice of improving a website so it appears higher in search engine results for relevant queries, earning more organic (unpaid) traffic.
Search Engine Optimization (SEO) is the work of making a website more visible in search engines like Google for the terms your audience searches. The goal is to earn more organic traffic — visitors who arrive through unpaid search results rather than ads.
What it involves
SEO covers content (writing pages that answer what people search for), technical setup (making sure search engines can access and understand your site), and authority (earning links and mentions that signal trust).
Why it matters
Most online experiences start with a search. Ranking well for the right terms puts your business in front of people at the moment they’re looking — without paying per click.
Related Terms
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301 Redirect
A permanent redirect that sends visitors and search engines from an old URL to a new one, passing along most of the old page's ranking value.
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Alt Text
A written description of an image in a page's HTML, used by screen readers and search engines to understand what the image shows.
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Anchor Text
The visible, clickable words of a hyperlink, which give readers and search engines a clue about the linked page's topic.