SERP (Search Engine Results Page)
The page a search engine shows after a query, listing the results — including organic links, ads, and features like snippets, maps, and AI summaries.
A SERP is the page of results you see after searching. It’s no longer just ten blue links: a modern SERP can include ads, featured snippets, image and video packs, local map results, and AI-generated summaries.
Why it’s changing
As search engines add more features — especially AI answers — organic links get pushed down the page. Understanding what appears on the SERP for your terms tells you how much visibility a #1 ranking actually earns.
Why it matters
Your real visibility depends on the whole SERP, not just your ranking position. A top spot below a large AI summary may get far fewer clicks than it once did.
Related Terms
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301 Redirect
A permanent redirect that sends visitors and search engines from an old URL to a new one, passing along most of the old page's ranking value.
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Alt Text
A written description of an image in a page's HTML, used by screen readers and search engines to understand what the image shows.
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Anchor Text
The visible, clickable words of a hyperlink, which give readers and search engines a clue about the linked page's topic.