Title Tag
The HTML element that defines a page's title, shown as the clickable headline in search results and in the browser tab.
A title tag is the bit of HTML that sets a page’s title. Search engines display it as the clickable blue headline on the results page, and browsers show it in the tab.
Good practice
Keep it under about 60 characters so it isn’t cut off, put the most important term near the front, and make it accurately describe the page. Each page should have its own unique title.
Why it matters
The title tag is often the first thing a searcher reads. A clear, relevant title improves both how you rank and how many people click.
Related Terms
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301 Redirect
A permanent redirect that sends visitors and search engines from an old URL to a new one, passing along most of the old page's ranking value.
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Alt Text
A written description of an image in a page's HTML, used by screen readers and search engines to understand what the image shows.
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Anchor Text
The visible, clickable words of a hyperlink, which give readers and search engines a clue about the linked page's topic.