How to track what Google AI Overviews say about your business

Google does not give you a report of what its AI Overviews say about your business. You find out by searching the questions yourself and recording the answers. Search Console shows how often your pages appear and get clicked, but it does not store the overview text.

Build a question list

Choose ten to fifteen questions your customers ask: the service, the city, the comparison they make before buying. Keep the list fixed so that results from different months compare fairly.

Record each answer

For each question, record:

• whether your business is named, and how;
• what the overview says about you, word for word;
• which sites it links to;
• the date and the location you searched from.

Check for errors

Look for wrong hours, out-of-date services, discontinued products and mismatched locations. When you find one, check the page the overview cites. Most errors come from an outdated page or listing, so fix the source first.

Keep visibility apart from clicks

AI Overview clicks are counted inside Search Console’s web totals, so you cannot separate them there. Read the clicks alongside your recorded answers. A business named in the overview with no clicks needs a different fix from one that is not named at all.

Repeat it

Overviews vary by query and by location. Check at least monthly, and from the places your customers search from.