How to check if Perplexity mentions your brand

Perplexity answers with numbered sources, so one check shows you two things: whether it names your brand, and which pages it leans on. One check is a snapshot. Repeated checks give you a trend.

Run the check by hand

1. Write ten questions a buyer would ask, such as “best [service] in [city]”. Keep the wording fixed from run to run.
2. Ask each question in a private window, signed out, so your own history does not shape the answer.
3. For each answer, record three things: whether your brand is named, its position in the list, and the URLs it cites.
4. Note which of your own pages appear among the sources, and which competitors appear in their place.

Read the result

• Named, not cited. Perplexity knows the brand but relies on other pages. Read what those pages say about you.
• Cited, not named. Your page is a source, but the answer leaves your name out. Make the brand name clear on the page.
• Neither. Competitors own the question. Start with the page that should answer it.

Repeat it

Perplexity’s answers change between runs. Run the same ten questions weekly for a month before you judge a change. A spreadsheet with a row per question and a column per run is enough to see the trend.