Profound Alternatives: 5 AI Visibility Tools With Public Pricing (2026)

Profound is one of the best-known names in AI visibility. Its homepage says it is “trusted by a third of the Fortune 100,” and its Enterprise plan covers up to nine answer engines, with SSO, SOC 2 and an API. For a global brand with a security team and a procurement process, that can be exactly right.

Many teams that look at Profound run into the same issue, though. As of November 2026, Profound’s pricing page lists only a free 7-day trial and a custom-priced Enterprise plan. If you need a number you can put in a budget this week, or you only need three or four engines, it makes sense to look around.

Below are five Profound alternatives with public pricing, compared on what they actually include. Full disclosure: we make one of them, Beket AI. Competitor details come from each vendor’s own pages, read November 2, 2026.

First, what Profound offers today

It’s worth being precise about Profound before comparing anything to it. Here’s what its public pages say as of November 2026:

	Trial	Enterprise
Price	Free for 7 days	Custom (contact sales)
Engines	ChatGPT, Gemini, Google AI Overviews	Up to 9 answer engines
Prompts	50, run daily, not customizable	Custom
Seats	Unlimited	Unlimited
Security	—	SSO/SAML, SOC 2
Data access	—	API, CSV/JSON exports
Other	Limited AI Marketer credits	Prompt Volumes, ChatGPT Shopping, Agent Analytics, dedicated support

Source: tryprofound.com/pricing, November 2026.

Profound also has an agency plan. Its November 2025 launch post prices client workspaces at $399/month each. Each one includes 100 custom prompts on ChatGPT, Perplexity and Google AI Overviews and six AEO-optimized articles a month.

So the honest reasons to look elsewhere are price transparency, entry cost, and whether you need all that enterprise scope. Product quality isn’t the issue.

Profound alternatives compared

Entry-level plans with public pricing, as of November 2026. Monthly USD list prices.

Alternative	Entry plan	Prompts	Engines included	Re-check frequency	Seats
Beket AI	Pro, $49/mo	50	ChatGPT, Perplexity, Google AI Overview	Daily	10
Otterly	Lite, $29/mo	15	ChatGPT, Google AI Overviews, Perplexity, Copilot	Daily	Unlimited
Semrush AI Visibility Toolkit	$99/mo	25	ChatGPT, Google AI Mode, Gemini (one platform per campaign)	Daily tracking, weekly share of voice	1 license (extra users $99 each)
Ahrefs Brand Radar	AI Visibility Index from $199/mo	525M+ pre-built prompts	AIO, AI Mode, ChatGPT, Perplexity, Gemini, Copilot	Not listed for the index	With your Ahrefs plan
Scrunch	Core, $250/mo	125	ChatGPT, Perplexity, Google AIO, Copilot	Not listed	5

Now the detail behind each row.

1. Beket AI: daily multi-engine tracking with accuracy scoring

If what you like about Profound is watching how several engines describe your brand, Beket AI covers that core for a published price. It checks ChatGPT, Perplexity and Google AI Overview, then reports mentions, competitor mentions, cited sources and an accuracy score for what the engines say about you. Every audit includes a fix roadmap. Pro adds change alerts, citation-gap reports and a content roadmap.

• Pricing: a free audit runs 25 prompts across 3 engines with no card. Pro is $49/month per website and re-audits daily, starting at 50 prompts across the same 3 engines. Gemini, Copilot and AI Mode are $19/month each as add-ons (Beket AI pricing).
• Where Profound is stronger: more engines out of the box, enterprise security (SSO/SAML, SOC 2), an API and shopping tracking.
• Where Beket AI fits better: teams that want a self-serve plan, an accuracy check, and a predictable flat bill.

2. Otterly: the lowest paid entry point

Otterly starts at $29/month (Lite, 15 prompts). Standard is $189 for 100 prompts and Premium is $489 for 400, with 15% off annually. Four engines are included: ChatGPT, Google AI Overviews, Perplexity and Copilot. Google AI Mode, Gemini and Claude are add-ons. Every plan includes unlimited team members and daily tracking. From Standard up you get an API, MCP access and a Looker Studio connector.

• Where Profound is stronger: engine breadth on Enterprise, security certifications, and AI content agents.
• Where Otterly fits better: solo marketers and small teams who want to start monitoring for less than a software seat.

For a closer look, read Beket AI vs Otterly.

3. Semrush AI Visibility Toolkit: AI tracking inside your SEO suite

The Semrush toolkit is $99/month with no free trial. It includes 25 tracked prompts, one Brand Performance domain and access to Semrush’s database of more than 317 million prompts. Tracking runs daily on ChatGPT, Google AI Mode and Gemini. Share of voice and sentiment add Perplexity and update weekly (Semrush).

• Where Profound is stronger: more engines in daily tracking, plus unlimited seats.
• Where Semrush fits better: teams that already run keyword tracking and site audits in Semrush and want one login.

See Beket AI vs Semrush for how its prompt counting works.

4. Ahrefs Brand Radar: market research at scale

Brand Radar takes a different approach. Instead of tracking only the prompts you write, it runs 525 million+ prompts through six AI platforms and lets you look up any brand. The AI Visibility Index starts at $199/month, or $699/month for all models. Paid Ahrefs plans also include a small daily quota of custom prompts, which can include Claude.

• Where Profound is stronger: deeper tracking of your own prompt set, enterprise controls and agent analytics.
• Where Ahrefs fits better: competitive research and sizing a category before you commit to a prompt set.

5. Scrunch: more prompts per plan

Scrunch Core is $250/month for 125 prompts and 5,000 responses a month across ChatGPT, Perplexity, Google AIO and Copilot, with 5 licenses and a 7-day free trial. Enterprise is custom and adds up to 9 engines, an API and SSO, which makes it the closest like-for-like option if you need Profound-style enterprise features.

• Where Profound is stronger: unlimited seats, broader integrations and AI content agents.
• Where Scrunch fits better: brands that want a published mid-market price with a larger prompt allowance.

How to choose

Start with the question Profound’s pricing page doesn’t answer for you: how many prompts, on which engines, how often, and for how many people? Then price each option against that.

• Fewer than 50 prompts, 3–4 engines, a small team: Beket AI or Otterly.
• Already paying for an SEO suite: Semrush or Ahrefs add-ons.
• Over 100 prompts with a mid-market budget: Scrunch Core, or Beket AI Pro with prompt add-ons ($25 per extra 25 prompts).
• SSO, SOC 2 and 9 engines are must-haves: Profound Enterprise or Scrunch Enterprise.

Before you sign anything, run a free baseline. It will tell you which engines matter for your category. Our guide to why one AI engine isn’t enough explains why that matters, and AI share of voice explained covers the number most of these tools report. For the wider field, see the best GEO tools for 2026.

All competitor plans, prices and features are as of November 2026, from the linked vendor pages. Pricing changes often, so confirm with each vendor before buying.