Otterly Alternatives: 5 AI Visibility Tools With Public Pricing (2026)

Otterly is one of the best-known self-serve AI visibility tools, and as of November 10, 2026 it still has the lowest published paid entry point in this group: Lite at $29 a month. That day it also changed how plans work. You now choose your engines, prompt counts went up, and monitoring is billed in credits.

Many teams that look at Otterly still have reasons to compare. Lite includes only 16 prompts on 4 engines and a single workspace. Prompt capacity shrinks as you add engines, because credits are shared. And if you want accuracy scoring and a prioritized fix list, or a per-website agency price, you'll want to look at what else is on the market.

Below are five Otterly alternatives with public pricing, compared on what they actually include. Full disclosure: we make one of them, Beket AI. Competitor details come from each vendor's own pages, read November 10, 2026. For another alternatives roundup built the same way, see Profound alternatives.

First, what Otterly offers today

It's worth being precise about Otterly before comparing anything to it. Here's what its public pages say as of November 10, 2026:

	Lite	Standard	Premium	Enterprise
Price	$29/mo	$189/mo	$489/mo	Custom
Prompts on 4 engines	16	120	403	From 1,000
Prompts on 3 engines	21	161	537	Custom
Credits per month	2,000	15,000	50,000	Custom
Engines	You choose, at least 3, from 7	Same	Same	Unlimited
Tracking	Daily	Daily	Daily or weekly	Daily or weekly
Workspaces	1	Unlimited	Unlimited	Unlimited
Seats	Unlimited	Unlimited	Unlimited	Unlimited
Credit packs	No	+5,000 for $65/mo	+10,000 for $99/mo	Custom
API, MCP, Looker Studio	No	Yes	Yes	Yes

Sources: otterly.ai/pricing and the Otterly help center, November 10, 2026. Dollar prices are from Otterly's own announcement the same day; the pricing page may show euros depending on your location. Annual billing is 15% off.

The seven engines you can pick from are ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, Google AI Mode, Gemini and Claude. One credit is one prompt checked once on one engine. Claude uses 3 credits per check; the others use 1. Daily tracking counts as 31 checks a month. That is why 4 engines yield fewer prompts than 3 on the same plan.

Otterly also has an Agency Partner program. Partners keep a bonus on top of Standard or Premium: 50 extra prompts on Standard, or 100 on Premium (also stated as 6,250 or 12,500 credits), plus pitch workspaces, branded Looker Studio reports, co-marketing and a single invoice. The program has no extra fee, and it is not available on Lite.

So the honest reasons to look elsewhere are prompt depth on Lite, the credit model, a need for per-site agency pricing, or a product that scores answer accuracy and gives you a fix list. Price and engine choice are not the problem.

Otterly alternatives compared

Entry-level plans with public pricing, as of November 10, 2026. Monthly USD list prices.

Alternative	Entry plan	Prompts	Engines included	Re-check frequency	Seats
Beket AI	Pro, $49/mo	50	ChatGPT, Perplexity, Google AI Overview	Daily	10
Profound	Enterprise, custom	Custom	Up to 9 answer engines	Daily on Enterprise	Unlimited, per the pricing page
Semrush AI Visibility Toolkit	$99/mo	25	ChatGPT, Google AI Mode, Gemini (one platform per campaign)	Daily tracking; share of voice weekly	1 license (extra users $99 each)
Ahrefs Brand Radar	AI Visibility Index from $199/mo	551M+ pre-built prompts	AIO, AI Mode, ChatGPT, Perplexity, Gemini, Copilot	Custom prompts can be daily, weekly or monthly	With your Ahrefs plan
Scrunch	Core, $250/mo	125	ChatGPT, Perplexity, Google AIO, Copilot	Not listed as daily or weekly on the pricing page	5

Now the detail behind each row.

1. Beket AI: daily multi-engine tracking with accuracy scoring

If what you like about Otterly is watching how several engines describe your brand, Beket AI covers that core for a published price, with more prompts on the paid plan and an accuracy score for what the engines say about you. Every audit includes a prioritized fix list. Pro adds change alerts, citation-gap reports and a content roadmap. Integrations are Webflow, Google Analytics and Cloudflare.

• Pricing: a free audit runs 25 unbranded prompts across ChatGPT, Perplexity and Google AI Overview, with no credit card. Pro is $49 a month per website and re-audits daily, starting at 50 prompts across those 3 engines. Additional engines are $19 a month each, and 25 extra prompts are $25 a month (Beket AI pricing). Agency is $245 a month for 5 websites, with daily tracking, white-label reports and multi-client support (Agency pricing).
• Where Otterly is stronger: a lower paid entry point at $29 a month, unlimited seats on every plan, and the option to pick from 7 engines, including Claude, without a separate premium-model add-on.
• Where Beket AI fits better: teams that want 50 daily prompts on 3 engines, an accuracy check, a fix list, and a flat per-website bill that does not use credits.

For a closer look, read Beket AI vs Otterly.

2. Profound: enterprise scope, custom pricing

Profound is built for large brands. As of November 2026 its pricing page lists a free 7-day trial (50 prompts a day on ChatGPT, Gemini and Google AI Overviews, with prompts you cannot customize) and a custom-priced Enterprise plan with up to 9 answer engines, SSO/SAML, SOC 2, an API and CSV/JSON exports. Its Agency Growth plan prices client workspaces at $399 a month each, with 100 custom prompts and six AEO-optimized articles a month, according to a November 2025 launch post.

• Where Otterly is stronger: published self-serve prices, a $29 starting point, and unlimited seats without talking to sales.
• Where Profound fits better: global brands that need enterprise security, up to 9 engines, and a procurement process.

3. Semrush AI Visibility Toolkit: AI tracking inside your SEO suite

The Semrush toolkit is $99 a month with no free trial. It includes 25 tracked prompts and one Brand Performance domain. Extra domains or locations cost $99 each, extra prompts cost $60 per 50, and each extra user needs a $99 toolkit license. Tracking runs daily on ChatGPT, Google AI Mode and Gemini, one platform per campaign. Share of voice and sentiment add Perplexity and update weekly (Semrush).

• Where Otterly is stronger: more engines in daily tracking on a self-serve plan, unlimited seats, and more included prompts on Standard and Premium.
• Where Semrush fits better: teams that already run keyword tracking and site audits in Semrush and want one login.

4. Ahrefs Brand Radar: market research at scale

Brand Radar takes a different approach. Instead of tracking only the prompts you write, it runs 551 million+ prompts through six AI platforms and lets you look up any brand. The AI Visibility Index starts at $199 a month, or $699 a month for all models. Paid Ahrefs plans also include a small daily quota of custom prompts (Lite 5, Standard 10, Advanced 20), which can include Claude. Standalone custom-prompt packages start at $50 a month.

• Where Otterly is stronger: tracking a prompt set you write yourself, from $29 a month, with daily checks included on Lite and Standard.
• Where Ahrefs fits better: competitive research and sizing a category before you commit to a prompt set.

5. Scrunch: more prompts per plan

Scrunch Core is $250 a month for 125 unique prompts and 5,000 responses a month across ChatGPT, Perplexity, Google AIO and Copilot, with 5 licenses, 1 brand workspace and a 7-day free trial. Enterprise is custom and adds up to 9 engines, an API and SSO.

• Where Otterly is stronger: a much lower entry price, unlimited seats, and the ability to choose engines, including Claude, on a self-serve plan.
• Where Scrunch fits better: brands that want a published mid-market price with a larger prompt allowance than Otterly Lite, without managing a credit pool.

How to choose

Start with the question Otterly's credit model now makes explicit: how many prompts, on which engines, how often, and for how many workspaces? Then price each option against that.

• Fewer than 50 prompts, 3–4 engines, a small team: Beket AI or Otterly. Lite is cheaper; Beket AI Pro includes more prompts and an accuracy score.
• Already paying for an SEO suite: Semrush or Ahrefs add-ons.
• Over 100 prompts with a mid-market budget: Otterly Standard or Premium, Scrunch Core, or Beket AI Pro with prompt add-ons ($25 per extra 25 prompts).
• SSO, SOC 2 and 9 engines are must-haves: Profound Enterprise or Scrunch Enterprise.
• An agency with several client sites: Beket AI Agency at $245 a month for 5 sites, or Otterly Agency Partner if you want pooled prompts on one Standard or Premium plan.

Before you sign anything, run a free baseline. It will tell you which engines matter for your category.

All competitor plans, prices and features are as of November 10, 2026, from the linked vendor pages. Pricing changes often, so confirm with each vendor before buying.